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March 07, 2013



Hi Rachel! Great to see about new books coming out, I'll be looking at some of those too.

I read Brazil is the New America recently. It was entertaining and thought-provoking (not convincing, but thought provoking), but the title is entirely misleading. 80% of the book is spent arguing that global warming is a conspiracy, that Obama is personally looking for ways to fleece wealthy citizens and revoke their passports (and thus, you have to get out before it's too late!). The book gives surprisingly little insight into Brazil itself, and when it does, it's frequently nonsense. Take, for example, long passages about Brazilian women, how Brazil is important for marketing because it's a melting pot (a point I would hesitate to accept - just because Brazil has a lot of races doesn't mean it encapsulates global consumption habits... in my experience Black and White consumers have more similar preferences in Brazil than they do in the US), and a few other fairly superficial observations you wouldn't expect in a book with this title. Anyway, if you want to spend a lot of time thinking about the downfall of the US, go for it. If you want to learn something new about Brazil's geopolitical/economic importance, I liked some of the historical geographic/economic analysis, but there's not a lot about modern Brazil that isn't common knowledge.


Also, your link to the Daniel Buarque book appears to link to the wrong book. There are two books with almost identical titles by different authors.

Rio Gringa

Jon, I fixed the link - thank you for pointing that out.

And you know what? I'm definitely going to skip Brazil is the New America. Don't have time for that! Thank you for filling me in--and saving me the time!

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