The Giant Awakens

I saw this commercial on Facebook today, and was not only impressed by the cool graphics and concept, but by the symbolism: the "awakening" of a giant - Brazil itself, as a world power. To reinforce this idea, at the end of the video, a sentence appears: "The giant is no longer sleeping."

Liquor brands are making a big push into the Brazilian market, and are going after all levels of consumers. Budweiser recently began a major campaign to push its brand in Brazil (read all about it here), and while in Rio, I spotted some of their print ads. I thought it was interesting that they went for the all-English approach.

Comments

[James Miller]

Big Surprise. There never was a boom.

http://www.reuters.com/article/2011/09/23/us-brazil-economy-middleclass-idUSTRE78M3LE20110923