Rio The Movie had its world premiere this week in none other than Rio itself, where many of the American and Brazilian stars came to promote the film. The Americans were spotted around the city seeing the sights, like Anne Hathaway in Santa Teresa, and Jesse Eisenberg hang gliding in São Conrado.
Before the premiere, there was a press conference that seemed to go pretty well...until they let Jamie Foxx talk:
When I first read about the ridiculous comment, I wasn't surprised, but I figured a PR person would warn him that it wasn't the best tactic to take and to cut it out. But at the premiere, American reporters were no help:
I know I sound like a broken record, but I can't stress enough what a spectacularly stupid idea it is to perpetuate sexual stereotypes about Brazilian women, particularly when you are trying to do PR in Brazil. It makes you look bad, and by proxy, whatever you're trying to promote, and it can really irritate people. Anne Hathaway's approach was much more the way to go. Anyway.
The movie has had mixed reviews so far from the Brazilian press; G1 was fairly effusive, but an O Dia review complained the movie had lots of clichés, like scenes of Carnival and thieves robbing tourists, and likened the movie to Zé Carioca films. Still, I can't wait to see it.
Another cool thing: after the star-studded premiere in Lagoa and an ad campaign on the Copacabana Palace, the movie will be shown in Complexo do Alemão in a series of free public screenings. Carlos Saldanha will attend an event there tomorrow for public school students and will be honored the city mayor, and will be joined by several cast members.