One of the best things about living in New York is the Brazilian community; between the cultural events, concerts, movies, and food, it's easy to matar saudades, but it's also wonderful to be able to meet so many Brazilians, either ones who live here or ones passing through. It's impossible to be too homesick for Brazil in New York, because you'll find Brazilians and Brazilian culture all over the city.
So when a guy from Berimbau told Eli and I about a Brazilian party on Sundays at the Coffee Shop's Union Square Lounge, we were really excited to check it out. It supposedly had great Brazilian music and was a fun event to meet other Brazilians in New York.
Last week, we decided to go. We'd been told it the event started at 5, though according to the website, it only started at 6:30. So when we went over at 6, the place wasn't open yet. Eli spoke to a not particularly friendly Brazilian from management at the Coffee Shop, who told us it hadn't started yet but there would be a drink minimum, for our information. I found this odd because nowhere online does it say there's a cover or minimum for the venue. In any event, there was nothing going on, so we left. We came back an hour later, when the lounge was supposed to have opened. Another Brazilian at the door told us it hadn't started yet, though the club appeared to be open. Annoyed, we left and went to another bar to meet friends. Later that night, two of our friends we were with stopped by the lounge on their way home. Both are Brazilian and white, and at the time were wearing flip flops. They were let in with no mention of a drink minimum, had one or two beers, and went home without incident.
Fast forward to this week, when Eli (a brown-skinned Brazilian), both aforementioned Brazilian friends, and one of Eli's Asian co-workers went to the lounge after a barbecue (I was at home getting ready and waiting to hear when Eli got there). The party was in full swing when they arrived, but they were told by the Brazilian at the door that they couldn't wear flip flops to go in. I'd warned them that could happen, so they told the man at the door that they would change their shoes and come back. One of the Brazilian friends went home, and then Eli, his Asian co-worker and his Brazilian friend changed into sneakers and returned to the lounge.
The same guy was there, the same one who we spoke to the week before, and the same one who had told them he could have let them in if had been wearing different shoes. This time, he told the three that he could let them in, but they'd have to spend a minimum of $140 in drinks. It was a particularly odd ultimatum, especially since he was letting other people in without mentioning this, including a pair of Spaniards who he let in in front of Eli and his two friends. It also would appear to be a flat out lie based on our friends' experience the week before, and it appeared to be a lie intended to keep Eli and his friends out. After that, they left, and Eli called to tell me not to bother to come.
Racism and classism are certainly not relegated to Brazil, where Eli and I had a few minor incidents together. New York has its own problems with racism; Manhattan clubs in particular have been accused of having racist door policies, and SoHo club Greenhouse has been sued three times by Latino and black women for racism. What was so insulting and disappointing about these incidents was seeing these misguided policies perpetrated by Brazilians against their own.
I have no intention of trying to go back to the lounge, let alone the Coffee Shop. Instead, I recommend these fun Brazil parties, whether you're a Brazilian looking for a taste of home or a gringo looking for a bit of Brazil in New York:
SOBsCafe Wha - Mondays
Brazil NYC - Check for events
Barzinho - Thursdays
Let me know if you have any other suggestions to add!
UPDATE: Reader suggestions
Zinc Bar - Sundays
Nublu - Wednesdays



Yuck. Sorry you had this experience, and it's nice that you can point folks to other, more welcoming alternatives.
While the US and Brazil both have their own issues with racism, I wonder if some of this has to do with all things Brazil becoming exclusive and "chique" outside of Brazil (and thus more "gringified" in it's presentation) -- that's certainly what I saw in Rio last month (first time back in 2.5 years... a lot of changes).
Posted by: Corin | July 18, 2010 at 11:48 PM
Rachel,
This is awful, it sounds like a juicy lawsuit waiting to happen.
Aren't you guys gonna do anything about it?
Ray
Posted by: Ray Adkins | July 19, 2010 at 12:33 AM
Brazil actually has a lot of racism. I've seen it during my 7 months here. The difference is in Brazil you can't talk about it in public.
Posted by: James Miller | July 19, 2010 at 07:29 AM
that's ridiculous!! honestly, it's brazilians thinking their bar/party is "too good" for regular, hard working, brazilians in the city. that kind of brazilian person in the US disgusts me.
on a lighter note!!
1. don't forget astoria :-P
and
2. there's a great little bar in alphabet city called "Baraza," that's super cheap, plays great latin music and although not "authentically" Brazilians, plays lots of great Brazilian music... however, i've heard rumors that it's been closed, but maybe it was just under reformations or something when i was told this? worth researching!
beijos.
Posted by: polyana | July 19, 2010 at 07:53 AM
That really sucks, boo on them. I had breakfast there last week, and except for a brand new waitress who was incredibly sweet, the rest of the staff there was reluctant and pouty. But this goes beyond that - really horrible, pretty people.
Another place is the Zinc Bar on West 3rd Street, near NYU. It's basically a jazz club where there are frequently Brazilian jazz musicians playing, notably Cidinho Teixeira on Sunday nights.
Posted by: Dennis | July 19, 2010 at 09:37 AM
Hey James, why can't you talk about racism in public in Brazil? Your comment is way too short; what are you implying?
Posted by: Melo Franco | July 19, 2010 at 12:37 PM
Obrigado!
Have you been to the cruise party? Any details?
In addisiton to your excellent list there's Nublu wednesdays
http://www.nublu.net/about.php
and agua nyc parties (now on hold - check their facebook page)
Alex
Posted by: alex | July 19, 2010 at 12:42 PM
Sorry for this, Rachel. I really wish I would have warned you about the Coffee Shop in Union Square. That place sucks big time... they are awful. You should try the restaurant Favela in Astoria. On Saturdays, I think, they have live music. ;-)
Posted by: simone | July 19, 2010 at 02:20 PM
Melo,
I'm just going off of what Brazilians told me. However, I can see for myself that their is a lot of racism. I guess what I am implying is that is that just like Brazilians don't want to recognize that the favelas exist (which is why only Rochina shows up on a map) they don't want to recognize that their is a lot of racism in Brazil. Although, I will say that being a dark brown tone like myself has its advantages in Brazil. One of the advantages being that I don't have to worry as much about getting robbed as much as some of my white American friends have here, and have left Brazil as a result of being robbed, one of them multiple times. The criminals think that I'm just another poor black Brazilian and I'm not worth robbing. The down side of being black or brown here is that the only people who speak english here are the educated white people, and if your trying to date or have a social life with brown or black skin here then that is to your disadvantage because the educated white women who can speak english won't talk to you.
Posted by: James Miller | July 19, 2010 at 04:08 PM
Rachel,
I'm so glad you put this up. As a Brazilian-born person, I am not at all surprised this is happening. If anything, I speculate that these Brazilians are perpetuating this on unsuspecting countrymen because it's done in Brazil and because many Brazilian clubs back in the old country do have legal drink/consumption minimums. I surmise that Brazilians who are new here in the United States and visitors form Brazil may not realize that these drink minimums are not common in NY-area establishments.
I'm going to write on Yelp, New York CitySearch, and any other online review forum about this and warn everybody to stay away from this racist and corrupt establishment. With your permission, I will use your blog on every entry I make.
Posted by: Carlos | July 19, 2010 at 05:05 PM
Rachel, I would like to share an incident which happened several years ago, and while not necessarily similar to this story, it may shed some light on how some Brazilians treat their fellows here.
Several years ago, my sibling, who came here very young and no longer speaks Portuguese very well, contacted the Brazilian consulate to renew his passport. He wasn't very nicely treated on the phone; they were short with him, and on a visit there, they were rude to him too.
I wrote to them, sending a scathing and very angry complaint, but in polite, business Portuguese, condemning this condescending and poor customer service, and I went as far as to say that they often treat Brazilians this way because many of the Brazilian expats here are poor and even illegal. Not all Brazilians here are employed by multinationals or living in handsome Manhattan areas.
The next day I received an equally polite response from the consulate, wherein they denied any kind of discrimination towards any Brazilians based on any perceived socioeconomic level. To their credit, in my last visit there a few years ago, I was treated well enough - but that may be in part because unlike my sibling, I retain my Portuguese, and speak it without an accent.
It may have been that my sibling was unlucky - but I still think that email was completely justified.
Posted by: Carlos | July 19, 2010 at 05:13 PM
Thanks all! I've updated the post with your suggestions. Poly, Baraza is in fact closed :( Zinc Bar sounds really cool, I want to check that out! I appreciate all of your input.
Posted by: Rio Gringa | July 19, 2010 at 06:46 PM
Guys this has nothing to do with Brazilians... this attitude is universal. Besides The Coffee Shop is terrible. Crappy food and service + bad attitude no matter what your color, nationality, race, etc. Believe me, I've been there and I am not dark skin and have heard the same from other people, including White (Caucasian) Americans. That place is for stuck-ups, even though the place is really nothing special. Go figure. Avoid it at all costs if you are not into models and B.S.
Posted by: Simone | July 19, 2010 at 07:43 PM
Rachel, you should totally yelp this and thank you for being honest. I'm sorry you & your husband had to go through this. It's ridiculous to me, for the lighter brasileiros to inflict this, given the country is on a Latin continent. I have many Brasilian friends (light, dark, moreno, branco) who have spoken of being discriminated against in Portugal for being Brazilian, or in the US for being Latin. I hear the lighter, German-background Brazilians are more racist.
Btw, in response to Carlos, that happens to Korean Americans in Korea. We're only treated decently if our Korean abilities are in tact.
Posted by: Sara | July 19, 2010 at 08:04 PM
Newsflash - people (not all) from country full of prejudices (such as class or race) continue their prejudiced ways after they immigrate. I hope they don't get away with this and that people hear about how they treat customers (will be interesting to see them try to spin this and make it like they are the victims)
Simone said that discrimination is universal. I would add to that and say what separates successful, trustworthy societies from toxic, low trust ones is the ability of its people to keep in check negative behavior from becoming the norm.
Posted by: Jolly | July 20, 2010 at 02:47 AM
Yes, Jolly like in the US, right? Never mind all the racism against Obama before the elections, just to give you one VERY recent example. Amazing how Americans are quick to point the finger onto others qualifying "them" as bad... like you could trust a nation with a recent bloody history of racism. Not to say, however, that a big step has been taken with Obama's victory but still there is plenty of room for debate on discrimination in America. Take for instance, the prejudice against immigrants. Yeap, plenty of questionable behavior yet that does not say much about the entire America society, or does it? That's why generalizations are terribly unjust. If it were the case for comparison, I may say that the US is perhaps just as racist as Brazil.
Posted by: Simone | July 20, 2010 at 08:43 PM
Simone,
At least there is a black middle class in America, and based on my time here in Brazil I've observed that the black people in Brazil still clean the toilets in the office buildings. And when you walk around Praia de Botafogo or downtown at lunch time I don't see any black people in suites. When it comes to immigrants the United States is very generous. When you count all the illegals that we have taken in and all the legal people that we take in every year that is much more generous than a little amnesty program that Brazil does every ten years. In America were just getting a little upset with the immigrant situation now because we can't take in the whole world, find jobs for all of them, and still take care of our citizens at the same time.
Posted by: James Miller | July 20, 2010 at 11:03 PM
Simone,
interesting how you turned a discussion about a case of discrimination among brazilian immigrants into a "america is just as bad as brazil" discussion.
let me guess, by saying america is just as bad as brazil you mean to say "dont comment on our problems outsider". well dont forget that the incident took place in America. you live near Rio Gringa? then maybe you can visit her and her husband and tell him to cheer up because american is just as bad and obama and the tea party and the bloody history like in the movies (bring some kkk movies to watch!). and i hope you dont get lynched on the way to her house since you are an immigrant (usa is probably one of the most xenopohobic countries right?)
All of the things you mentioned, Obama election and presidency, immigration, recent history - Brazil is waaay worst compared to the US in all those categories. In the US, incidents like these are discussed and solutions proposed for it not to happen again (Beer summit?). In brazil it doesnt even make the news and thoses who complain are seen as subversives or crybabies.
like i said in my previous post i hope people hear about this so that it impacts their business forcing them atleast to reconsider their behavior.
Posted by: Jolly | July 21, 2010 at 10:01 AM
Come on! Anything compared to racism in America doesn't come close to Brazil. I'm really sorry to hear of what Rachel told us, but racism history in America is marked by a bloody offensive hatred frame. Thanks to God for what black people and other minorities have got and won through the last decades in the U. S., but when racism is analyzed historically in both countries it's not fair to say that Brazil is similar in racism to the U.S.
Posted by: Ives Semprebom | July 21, 2010 at 12:02 PM
Hey! Who told that racism or racial ethnic prejudice or prejudice in any other form is exclusivity of just a few countries as U.S.? it happens evrywhere, including Brazil. It's so known the prejudice that Brazilians themselves have against people from Northeastern of that country (nordestinos), generally brown/black, poor, semi-illiterate people. Not to mention the rivalry in Brazil between north (most brown and mestizo people) and south (most European descendants), or beteween sulistas (south) and southeastern people and so on. What to say about this?
Posted by: Maciel Grecco | July 21, 2010 at 03:28 PM
James Miller,
I want to understand how did you manage to turn a post about racism in New York into someone you know being robbed in BRAZIL "multiple time"? I will buy being robbed in Brazil, which is not that common, but it happens, but you lost me at "multiple times" and not only that, but this is the second Blog I catch you writing the same BS sob story about being an African American in Brazil who is being treated like crap because of your race and you know other Americans who have been robbed MULTIPLE TIMES? Come on, really?
Give me a break!
What is your agenda? Bash Brazil at all costs by making up, distorting and exaggerating facts?
Are you that bitter about Brazil?
Get a life!
Posted by: Ray Adkins | July 22, 2010 at 01:09 AM
James Miller,
I want to understand how did you manage to turn a post about racism in New York into someone you know being robbed in BRAZIL "multiple time"? I will buy being robbed in Brazil, which is not that common, but it happens, but you lost me at "multiple times" and not only that, but this is the second Blog I catch you writing the same BS sob story about being an African American in Brazil who is being treated like crap because of your race and you know other Americans who have been robbed MULTIPLE TIMES? Come on, really?
Give me a break!
What is your agenda? Bash Brazil at all costs by making up, distorting and exaggerating facts?
Are you that bitter about Brazil?
Get a life!
Posted by: Ray Adkins | July 22, 2010 at 01:48 AM
Now that I think of it, the last time I ate at Coffee Shop, we were treated rudely and with some disdain. I thought it was because we were too old and too not-hip to be there. But now, it looks as if it's because that's how they treat EVERYBODY.
Lesson: Never go to Coffee Shop, EVER.
Posted by: Carin | July 22, 2010 at 10:42 AM
Hi James Miller,
I thought it was interesting to hear what you had to say about living in Brazil as someone with darker skin. I have heard similar stories from a few friends I have in Brazil. One of them (African American, New Yorker) regularly gets questioned when she attends high-profile events in Sao Paulo, because it's thought that she's not supposed to be there/she's not on the list/she doesn't have proper credentials.
My in-laws have best friends who are considered "very black" in Brazil (that's how they describe themselves). They have a daughter who learned English at Cel-Lep, and they came to visit me in America two years ago. Anyway, I found out just this month that the couple and their daughter were afraid of how they would be received by my family in the U.S. They almost didn't travel because of this fear. That really surprised me.
One last thing: my husband and I live in Miami. The door policy is random and touch-and-go. If the doormen can think of a way to keep two guys out of a club, they will. Having a high male ratio in any club is considered a no-no, and if two guys come without girls, it's nearly impossible to get in (no matter what color their skin is). Just a thought, although I am NOT excusing the behavior in NY or denying the fact that something fishy was going on.
--Mei
Posted by: Mei | July 22, 2010 at 02:43 PM
Some comments here have proven that this place treats ALL customers badly. No matter your race, age or nation. The initial implication of racism and classism is dismissed. Case closed. NEXT.
Posted by: RogerPenna | July 22, 2010 at 10:47 PM