This commercial has become a wildly successful viral video in Brazil this week, starring several Brazilian soccer players dancing to Beyonce's "Single Ladies." I'm curious if they got permission to use the song, but in any event, it's very entertaining.
Updates: I found some related articles from previous posts this week - check out NPR's review of OSS 117: Lost in Rio and Newsweek's op ed about Lula's foreign policy.
haha, i love it!
i think the reason it's even funnier is that the three players play for Santos (and if I have my soccer right, they're all forwards) and this season the three of them have come up with the funniest/cutest/most ridiculous dances on the field after scoring a goal! i've even become sympathetic to santos because i think they're so frickin' adorable out there dancing on the field, lol.
Posted by: polyana | May 14, 2010 at 08:05 AM
My boyfriend works in advertising in Sao Paulo, and considering Africa is the agency who made it (ie one of the big guys), I would be very surprised if they didn't get approval to use the song (and probably paid a pretty penny for it).
Coming from another gringa, I love your blog!
Posted by: Zoe | May 14, 2010 at 10:10 AM
Goddamnit! What am I supposed to do with this (http://independent.academia.edu/AnnDeslandes/Talks) now? ;)
Posted by: Flat7.wordpress.com | May 16, 2010 at 05:05 AM
Rachel, are you in NY?
Serio, eu queria que voce viesse morar na California, em San Francisco. Any chance?
Posted by: Karine | May 16, 2010 at 11:17 PM
hehehehe poo i haven't seen that! i don't watch very much tv. Hey but you know, Justin Timberlake doing the single lady dance on Saturday Night Live has the soccer players beat :)
Posted by: mallory elise | May 20, 2010 at 08:33 AM
Hey Karine, Maybe SoCal someday, though Northern California is beautiful too. :)
Posted by: Rio Gringa | May 20, 2010 at 11:07 PM